longines - "la dolce vita": case study launch event

  • Location: Swiss Residence, Belgrade
  • Concept: “La Dolce Vita”
  • Launching new luxury collection for South Europe
  • Luxury event: Launching new Brand and new products first time
  • Guests: VVIP, 150-200
  • Part I: interview set up for LONGINES CEO, Mr. Walter von Kanel
  • Part II: cocktail party and show
  • Scene, scenography, press wall
  • Branding: print
  • Logistic & organization