made in italy 4me shopping festival: case study B2C festival – live entertainment

Event with a commercial purpose targeted to the final consumer.
New collection S.A.L.E. brings a fast ROI directly to importers of Italian brands.

  • Location: Delta City Shopping mall
  • Clients, Italian brands only: Replay, Max Mara, Coin Casa, Police, Diesel...
  • Concept
  • Creativity
  • Full production and organization
  • Effectiveness: online/offline engagement, ROI...
  • Branding: Italian brand shops and atrium of shopping mall
  • Program: music, fashion show
  • Visitors: 35,000 people in 2 days